Top Content Marketing Examples

content marketer marketing can be a potent strategy to help you grow your business and build an audience of customers who are engaged. Many marketers aren't sure of how to use it effectively.

The development of a solid content marketing plan requires research on the audience and choice of channel, topic selection and managing projects. You should also have a consistent message for your brand across all distribution channels.

Slack's Case Studies

Although it is a relatively new company, Slack has a massive user base. This is mostly due to the fact that they were at the right spot, at the right time with their product. As teams grew, they noticed that there was a problem with communication. As soon as a team grew beyond ten or so members, communication slowed down considerably and became unwieldy. Slack solved this issue and allowed people to communicate more efficiently and effectively.

They made use of bold content to raise awareness and prioritized product-market match. They centered their efforts on a common issue. The "email killer" hook was a successful method to make people pay attention to their brand and convince them they could provide a solution to a problem that was common. It helped them create an impressive brand, which is an important element of their success.

Slack's team is a close-knit group of people who share the same values and strive to achieve the same goals. They recognize that their brand is their most important asset. This is something that larger companies such as Google and Microsoft cannot achieve.

Another aspect Slack does well is to embrace learning. They recognize that they have to constantly adapt and Content Marketing Examples evolve to the ever-changing demands of their users as well as their competition. This is why they have invested so much in creating a learning and development department which provides ongoing training to their employees.

This is an excellent example of how to leverage internal resources to keep the company's culture in check and ensure that all the employees are up to date with their products. The existence of a dedicated team for learning and development is also beneficial to the company's bottom line, since it boosts productivity and reduces the demand for external resources.

The culture of Slack is built on empathy. They screen for candidates who are able to know what their users are trying to communicate. This is an essential part of their mission and vision statement that reads: "Making the work life easier, more enjoyable and more productive for world's brightest and most talented". Empathy is a fundamental requirement in hiring.

Cat Person's Instagram

The most important takeaway is that the use of personal content is a powerful method to connect with your audience. Buffer's Small Business Big Lessons podcast is a great example. Each episode features an individual small-business owner from different backgrounds. The content is easily understood and helps Buffer gain trust from its audience.

Cat Person has done a excellent job with their Instagram. User-generated content, or UGC, is a key element of marketing via social media. They encourage their followers to tag them on photos of their cats using Cat Person products and share the photos on their Instagram account. This is the social proof, boosts engagement, and shows that their product is efficient.

NatGeo's Instagram is also a fantastic example of a content strategy that resonates with its audience. Each photo is acknowledged to the photographer rather than being a brand-named asset which makes it less intrusive and more authentic.

Wordle

Wordle players start their day by rolling out of their bed, brewing a cup of coffee, and settling into their favorite chair. You're soon trying to guess the five letter word in just six tries.

The game was created by Josh Wardle, the game has become a daily craze. It's not a business venture and the creator didn't anticipate that it would be so well-known. The app's success was fueled by a few key factors.

One of the most important aspects for something to become viral is that it has to evoke intense emotions. These emotions can be negative or positive but they need to be universal. Wordle accomplishes this by generating an atmosphere of accomplishment and competition. By making it difficult to achieve the top spot in your daily score Wordle gives you a reason to keep an eye on the game each day and strive towards the goal.

Another thing that is what makes Wordle so well-known is the social aspect. It's very easy to publish your results online in a non-spread manner, and the game encourages you to do just that. This helps to keep the topic of the day in your mind and also lets you boast about your accomplishments to your family and friends.

The fact that Wordle is a limited-time offering is a key factor in its popularity. It creates a FOMO-like sensation which encourages users to compare their scores with friends each day. The content is also ephemeral and makes it feel more valuable and exclusive to users.

The success of Wordle is a great reminder that content marketing principles remain in place. It's crucial to create something your audience will appreciate and easily share. This can be done by creating a grid that's immediately recognizable and eye-catching. By leveraging these tactics can increase your chances of becoming viral. Just be sure to use your resources properly. A campaign that isn't backed by a robust content strategy will go away as quickly as the Lin-Manuel Miranda earworm.